The Coast to Coast Passport
The Coast to Coast Passport
Interested in being part of the Coast to Coast Passport Project?
The Coast to Coast Walk annually generates £7m (Source: DEFRA) of economic opportunity throughout our region. The Coast to Coast Passport will help you to increase your share of this market.
​Sign-up to be an Official Stamping Agent so that walkers seek out when they reach your destination on the trail.
To maximise the traffic for our Official Stamping Agents, this distinction will be limited to a small number of Stamping Stations per location. Agents will be provided with Official Passport Stamps for their location along with an inkpad and distinctive point-of-sale materials. Official Stamping Agents pay a charge of £75 to cover the 2025 walking season, which includes publicity in the printed Passport and on the website.
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Promote what you have to offer Coast to Coast walkers in the Passport and the Official Passport website: c2cpassport.com
The Passport will be an A6 paperback book, printed in colour throughout and we are aiming to have the Passport ready for the start of the main Coast to Coast walking season in the Spring of 2025.
Official Passport Agents also receive a special rate when they choose to advertise ‘special offers’ with direct appeal to walkers who ‘flash their Passports’. This is an excellent way to persuade a potential customer, who has made a scheduled stop on the Trail, to ‘pop in’ and hopefully favour you with some of their business. Half-page or full-page advertising is available starting from an extra £65.
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Marketing of the Passport
​​​The Passport will be marketed via a heavily-promoted website, point-of-sale materials, tie-ins with established sponsors with large ready-made audiences, extensive media coverage - and, of course, word of mouth. We are forming close working relationships with many of the holiday companies who promote Coast to Coast packages to walkers around the world, like Sherpa Packhorse, Mickledor, and Brigantes, and the Passport is already generating interest from walkers thanks to Natural England who have begun sharing news about it.
Further Questions
Find out more about being part of the Official Coast to Coast Passport here.
You can also email us:
Or write to us at: Coast to Coast Passport, c/o Richmond Information Centre, Market Hall, Richmond DL10 4QL
If you wish to ring us and request a call-back, please leave a message on 07301 647 473. We’ll be happy to discuss any queries you might have.
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